Our Story

Et Toi Paris

Et Toi Paris is a handmade jewelry brand created to help you express your own style.

The brand was developed in Paris, where individual style is part of everyday life. Every piece is designed here, with color, distinctive details and craftsmanship at the heart of each collection.

We want Et Toi to feel like a meeting of French vintage charm and Swedish modern simplicity — classic yet colourful, refined yet playful. Our handmade pieces are designed to help you create a style that feels personal, distinctive and entirely your own.

And you?

Et Toi means “and you?” in French.

The name reflects our belief that style is personal. We create the jewelry, but how you wear it is entirely up to you.

Wear one piece on its own, combine colors, layer different designs or mix them with jewelry you already love. Et Toi is made to become part of your style rather than define it for you.

Inspired by places we love

Our collections begin with places, colors and moments.

From Mediterranean coastlines and colorful Italian streets to French gardens, Greek islands and Scandinavian summers, beautiful places across Europe inspire the colors, textures and details of Et Toi jewelry.

Sometimes a place inspires an entire collection. Sometimes it becomes a color combination, a flower, a stone or simply a feeling carried into a new design.

Each piece is our way of turning a little of that inspiration into something you can wear.

Et toi?

Find the pieces that become part of your style.

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